Enterprise yoga program, opened a yoga studio in the community, what are the better promotion methods and marketing strategies?
A yoga studio opened in the community, what are the better promotion methods and marketing strategies?
Thank you for inviting me.
1) Positioning: match the grade of your community, for example, high-end community naturally needs to do high-end yoga studio.
2) Target customer: You are a community yoga studio, suitable for the owners of this community and nearby communities to come to yoga.
3) Selling points or advantages: What are the characteristics of your yoga studio? For example, software, yoga teacher is professional, there is no fixed level? Hardware, yoga studio environment is good, complete facilities...
4) Promotion method: Some friends mentioned free experience in front, which is necessary; in addition, there must be other ways, such as owner group marketing, theme activities, community advertising (gate publicity activities, distribution orders, etc.), membership system, etc.
5) Focus: Yoga course is the key, to be able to shape several typical, such as typical students (effect display), let people see the effect, equivalent to the spokesperson. The characteristics of the community shop, look up and see, only customers say good is really good, reputation is the most important.
Set up 1 week or 3 days of experience classes, free teaching, let residents in the area know that there is a cheap occupation; carry out health care, health public welfare lectures, activities; put more publicity columns, pages in the community; cooperate with the property to carry out free one-day experience activities for residents of the community!
Card opening offers, etc.