Yoga, the top five domestic training institutions, what do you think of the current fitness industry?
- What do you think of the current fitness industry?
- What are the future prospects of the fitness industry?
What do you think of the current fitness industry?
This is the current sunrise industry, and now the pace is getting faster and faster. Everyone wants to miss everything, squeeze time for everything, and finally squeeze out the time for fitness exercise. Fortunately, many people are gradually aware of this situation. More and more people sweat in the gym at night. With the popularity of fitness awareness, I believe that the fitness industry will become better and better.
Through the data query, the editor knows:
In 2019, the health literacy level of Chinese residents was 10.25%, an increase of 0.46 percentage points over the same period last year, showing a steady upward trend. At the same time, the goal is to reach 20% of our residents' health literacy by 2020 and 30% by 2030. The national health literacy is constantly improving, and the demand for fitness is also increasing.
Under this premise, the society continues to promote the forward speed of the fitness industry. It is not difficult to see that the state has made a lot of contributions to policy support and local support. Compared with other industries, the fitness industry undoubtedly has the greatest improvement in national physical quality. So compared with other investments, I think investing in such industries is promising and more subjective. Of course, now many intelligent fitness hardware enter. The whole industry is indeed developing in the direction of quantifying fitness effects, and it also brings more extreme experiences to users.
On the other hand, nowadays people are under great pressure at work and need to find ways to release their stress. Fitness has become a good choice. People's attention to their health is far from the needs of other industries.
As far as I know, the fees are different, the standards are different, and the levels are uneven. There are more problems than specialties. There are more than 20 male and female coaches in the gym I often go to, three of whom are really good at it, and two or three who teach while learning, and the rest are all bastards. I don't know where I got paid after half a month of training. There are really some people who go to the coach to look at their appearance without looking at their level, so they can only say that they each take what they need.
Fitness coach is a sunny, healthy, high-paid and fashionable job. Many people say that fitness coach can easily earn 30,000 yuan a month. I think it's a bit of an exaggeration, although in the fitness coach profession, there are not a few fitness coaches with a monthly salary of 30,000 yuan. But these are also very motivated, and it can be said that they are high-end talents in the industry. The average fitness instructor's monthly income is about 15000, which is a relatively normal level.
Many people say that fitness coaches lead fashion trends. I don't fully agree with this. among the army of fitness coaches, there are many fashionistas who have good bodies and fashionable tastes, but I have also seen many fitness coaches who dress plainly. This is a matter of opinion, but no matter what kind of people become fitness coaches, it is inevitable to improve their appearance and temperament.
With regard to the career prospects of fitness coaches, with the development of society, the improvement of people's living standards and the importance of health, the fitness industry is bound to be paid more and more attention. It is said that this is an era of looking at faces, but with the continuous development of "face-making" technology, the appearance is becoming more and more homogeneous, and the figure will gradually become the focus of attention. "face-making" changes a person from the outside to the inside. then fitness is to change a person from the inside out, from temperament to self-cultivation.
And with the convening of the 19th CPC National Congress, the "National Fitness Policy" has become a national policy, and from the fitness industry in developed countries, the domestic fitness industry is just in its infancy, and fitness coaches are the main force in the fitness industry. the current number of on-the-job fitness coaches is far from meeting the needs of the fitness industry, so if you want to become a partner of fitness coaches, you have to hurry up.
Thank you for your question! 🙏
What the subject asks is what do you think of the fitness industry? Next, I would like to express my views from my own point of view.!
1. The fitness industry must be the sunshine industry of the service industry in the future!
With the improvement of the economic level and the change of people's lifestyle, more and more people begin to realize the importance of health, so in the future, the future of the fitness industry must be very bright!
2. At present, there is no regulatory department to supervise the fitness industry, the industry is mixed, and the level of coaches is uneven!Coach's.The threshold is low, and many of them enter the gym without professional training and become so-called fitness coaches!
3. The future fitness industry may be more inclined to intelligent fitness and family fitness. With the rapid development of 5G and the progress of science and technology such as VR, intelligent fitness, long-distance visualization fitness will certainly be a new trend in the future.
4. it will take some time for the normative development of the fitness industry. The current gym is a blowout, but with so many gyms, large and small, there are not necessarily many who can survive for sustainable development. Many of them have run away overnight and closed down before they have been to the gym.
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What are the future prospects of the fitness industry?
1. The awareness of national health has been enhanced and the degree of participation in national sports and fitness has increased.
According to the data released by the 2020 National Health Watch report, the overall expectations of our citizens for their own health are more than 8.7. with the development of economy and society, people begin to realize that life is not as good as quality life. However, the quality of life is based on having a healthy body, so people pay more and more attention to a healthy lifestyle.
Exercise and fitness has become the new standard of healthy life, and leisure running and fitness have become the exercise methods of many young people. According to the "2020 netizens Fitness report" released by Momo, 61% of netizens exercise more than three times a week, while only 12% of netizens hardly exercise.
2. driven by both demand and policy planning, the number of social sports instructors in China is expected to reach 3.17 million in 2025.
The demand of the Chinese people for physical fitness is changing from appreciation to participation, from "want me to exercise" to "I want to exercise", and then to "I love fitness" and "I will do it". Nearly 30% of the gym members hire coaches because of the introduction to fitness. These members believe that most of them are fitness rookies, and they hope to learn basic fitness knowledge through professional guidance and formally start the journey of fitness in life. Nearly half of the members want coaches to make their fitness training more effective, efficient and safer, and these members usually have a clear training purpose, such as fat loss, shaping, rehabilitation and so on. There are also a small number of people who do not have much confidence in the persistence and consciousness of their training and hope that they can be supervised and guided by a coach.
However, after years of development of sports in China, as of July 2014, China has 1.47 million social sports instructors, which means that there is an average of one social sports instructor for every thousand people. Under the guidance and drive of social sports instructors, more and more people take part in national fitness activities. The National Fitness Program (2021-2025) issued by the State Council requires that by 2025, there will be 2.16 social sports instructors per thousand people, that is, roughly calculated, the number of social sports instructors in China will reach 3.17 million.
In addition to the increasing demand for guidance coaches by fitness people, the state is also actively implementing policies to promote the increase in the number of social sports instructors in our country. In order to build a moderately prosperous society in an all-round way and promote the basic realization of socialist modernization, in recent years, our country is committed to improving the health quality of the Chinese nation in an all-round way. After years of development of sports in our country, our country is gradually forming a virtuous circle: the promotion of full-name health awareness has led to an increase in public demand for fitness professionals, and the emergence of more and more social sports instructors. and affect and drive more and more people to participate in national fitness activities; the potential of China's fitness training market has been tapped.
-- the above data refer to the forward-looking Industrial Research Institute"Analysis report on Market Prospect and Investment Strategic Planning of China's Fitness Industry" and "Forecast of Development Prospect and Investment Strategic Planning of China Sports Industry"
Since the epidemic, many people have gradually become accustomed to exercise at home, exercise at home, a mobile phone and a yoga mat will be done, it is very convenient and do not need to go out, we are also used to and gradually familiar with this feeling ~ now few people will go to the gym to exercise, what card is the feeling of the past …...
However, with the improvement of living standards and the change of consumption concept, people's demand for fitness and fitness coaches is getting higher and higher. for fitness coaches, providing professional fitness guidance and services to maximize meet the needs and expectations of customers is the key to improve professional competitiveness and development. Being a fitness coach is a career full of challenges and development opportunities. It should have a very good development prospect in the future, after all, it is the kind of private customized exercise for all aspects of your health indicators, like many stars do not have their own personal trainers? So there is also a good development in this industry. For example, Liu Jiehong's jump exercise live broadcast became popular before, and many fitness coaches rubbed their hands together to do live fitness substitute classes, which was not quite popular with everyone.
Does the sudden arrival of the special period bring cold winter or opportunity to the fitness industry?
In this special period of panic, it not only interrupts the Spring Festival holiday, which is the custom of the people all over the country, but also has a great impact on China's economic operation, but also brings a huge wave impact on small and medium-sized enterprises all over the country.
The warm sun at that time is now a cold winter.
For the fitness industry, according to industry practice, the gym market will usher in the warm sun in March and April after the beginning of the year, reaching the peak of the first peak season. The spread of the situation has added a long night to the large and small gyms that have just passed the bleak winter season.
In addition, the short-term impact of the fitness industry is irreversible. The pressure on the gym's cash flow continues to increase, while rent and labor costs remain high. The second is the loss of members, although gyms have announced the simultaneous extension of fitness cards, but the lack of exercise and contact for a long time will lead to the loss of private education and group class users, which may have a longer-term impact than gym closures.
For excellent fitness brands, there is always an opportunity in a crisis.
From a macro point of view, the impact of this emergency on the fitness industry is short-term, in the cycle of 1-3 years, there will be sustained and positive development for the sports and health industry. China's fitness industry, which does not have a long history, will usher in a big reshuffle in this incident. Whether we can stay after the shuffle depends on whether we can find the right direction for ourselves. For excellent fitness brands, there is always an opportunity in the crisis.
And now there is no clear professional judgment, there is a time node, or there is a clear solution to tell you when this winter will end, this is the uncertainty of a particular period. First of all, we have to learn to live with this uncertainty. what we need is not only the courage to face it, but also the ability to recognize it and live in peace with it, so as to minimize losses.
Change yourself and live with it.
How can we live with it in the face of widespread uncertainty? The answer is to change yourself. Marx has a famous saying: philosophers only interpret the world in different ways, and the problem is to change the world. Maybe there are new changes in policy after today, and in this ever-changing environment, none of us can make judgments and choices based on predictions. In this case, we should move in a specific direction and be prepared to change again and again, adjust ourselves, and cope with constant changes.
The fitness industry is a service industry, and it is an important offline service industry, at least before this happens, we think it is an offline-based service industry. Many people in the fitness industry may have the same understanding as Han Zai. In the past, with the emergence of some frontline fitness app (such as Kraft fitness), we didn't think it was suitable for the fitness industry, but now it's time for us to change our perception.
Opportunities in crisis-- development online; do a good job of "addition".
Live fitness streaming and online teaching may be the only thing gym brands can do during the long winter. In Han Zai's moments, gyms, large and small, began to teach online in moments, including live streaming, video, online planning, and so on. This is actually what we came up with in a hurry, but the direction is roughly right.
In my opinion, not only are fitness live streaming and online guidance more important in extraordinary times, but we should also consider online development in the days to come. For an important service gym industry, online media and community is the only link to maintain users in extraordinary times, and online media and community can not only play a role in extraordinary times, but also can still do its work well in daily life. while doing a good job offline, there is a planned and systematic development of online business, the combination of up and down, to better serve members.
We need to have a stronger sense of crisis, not only to do "subtraction" in this incident, to minimize unnecessary expenses on the gym, to ensure cash flow, but also to seize opportunities, do a good job of "addition", and focus on real customer value. and create customer value. When you make full use of this special time at this time, grasp customer needs, return customer value, and then bring yourself growth, I believe it is incalculable.
What is uncertain is the environment, what is certain is ourselves.
Things are still not clear, but preparing for the best is the only thing the fitness industry can do. All this really makes us feel sleepy and uneasy, but when we face all this, we must firmly tell ourselves: what is uncertain is the environment, what is certain is ourselves. Making good use of this uncertainty may make us really grow.
We call on more fitness practitioners to join this reform war, proceed from the depths of the soul, continue to bring the concept of healthy life to society, grow up in the trough, and look forward to our spring.