Yoga company program, opened a yoga studio in the community, what is a better way of promotion and marketing strategy?
- Opened a yoga studio in the community, what is a better way of promotion and marketing strategy?
- How does the yoga studio sell to break the ice?
- Pilates event planning plan?
Opened a yoga studio in the community, what is a better way of promotion and marketing strategy?
Thank you for inviting me.
1) Positioning: match the grade of your community, for example, high-end communities naturally want to do high-end yoga studios.
2) Target customer: this is a yoga studio in the community, which is suitable for the owners of this and nearby communities to come to yoga.
3) selling points or advantages: what are the characteristics of your yoga studio? For example, in terms of software, yoga teachers are professional. Is there a level? In terms of hardware, the yoga studio has a good environment and complete facilities.
4) Promotion method: some friends mentioned free experience, which is necessary; in addition, there must be other ways, such as owner group marketing, theme activities, community advertising (gate promotional activities, dispatching orders, etc.), membership system, and so on.
5) key point: yoga course is the key, to be able to create several typical, such as typical students (effect display), let people see the effect, equivalent to the spokesman. The characteristics of the shop in the community, do not look down to see, only customers say yes is really good, word-of-mouth is the most important.
Set up 1-week or 3-day experience classes, free teaching, let local residents know that there is a bargain; carry out health preservation, health public welfare lectures, activities; put more bulletin boards and pages in the community; cooperate with property to carry out free one-day experience activities for residents in the community!
Card opening discount activities and so on.
How does the yoga studio sell to break the ice?
Ice-breaking means to establish a good relationship with potential customers and open up the situation of communication in the sales process. For yoga studio sales, here are some ways to break the ice:
Provide free trial classes: invite potential customers to the yoga studio to participate in free trial classes, so that they can experience the benefits of yoga. This will not only show your professionalism, but also make potential customers feel your care and service.
Personalized greetings: when customers enter the yoga studio, take the initiative to greet them and ask about their needs and goals. By establishing personal contact with customers, make them feel valued and cared for.
Provide professional advice: provide personalized yoga programs and suggestions according to customers' needs and goals. Show your expertise and experience to make customers feel that you can meet their needs.
Create a friendly atmosphere: create a relaxed and friendly atmosphere in the yoga studio to make customers feel comfortable and relaxed. It can play soft music and provide comfortable yoga mats and facilities to make customers feel at home.
Provide additional value: in addition to yoga classes, consider providing some additional value, such as health counseling, nutritional advice, or yoga group activities. This can increase customers' interest and participation in the yoga studio.
Social media interaction: use social media platforms to interact with potential customers and share yoga knowledge, health tips and activity information about yoga studios. Attract more potential customers' attention and participation through active participation in social media.
The above are some common ice-breaking methods, of course, can also be adjusted and innovated according to the specific situation. The key is to demonstrate your professionalism, care about your customers' needs, and create a comfortable and friendly environment in which potential customers feel valued and attracted.
Use a sense of humor: adding a sense of humor to a chat can make customers relax their guard and reduce tension. To add a sense of humor to your chat, you must first understand the customer's background and interests to ensure that your humor will be appreciated by them. Use the culture, industry or popular language that the customer is familiar with to enhance the connection with the customer. It should be noted that humor should be used in moderation, do not rely too much on it, and do not try to use humor too much, otherwise it may be counterproductive.
Find common ground: finding topics that share common interests or experiences with customers can make it easier for both parties to connect. When communicating with customers, ask them about their interests, career background, education and other information, in order to understand their experiences and interests, and find common ground that can be discussed. Pay attention to customers
Pilates event planning plan?
We plan to hold an outdoor Pilates event in the downtown park for one day, with free admission to attract more people.
We will invite professional Pilates coaches to provide on-site guidance, provide music and equipment, and set up different difficulty exercises to meet the needs of different groups. At the same time, it is equipped with souvenir booths and health drink stalls to enrich the content of the activities.
We will attract more public participation and increase the visibility and participation of the event through social media, posters and partner promotion.