Xiamen Yoga Tour, what are the channels for yoga pavilions to expand guests?
What are the channels for expanding guests in yoga studios?
I have done marketing planning projects for yoga studios and gyms. Tuoke only needs one move, and there is no problem with more than 200 people a month. Once and for all, there is a steady stream. The key is to open up your mind. This trick isChannel drainage + back-end profit.
1. Who are you the target customer? Where are they?
First of all, who is the target customer? The main customers of the yoga studio should be young and middle-aged women aged 20-40. And there is another is the distance, they should be home within 3 kilometers of your store.
So the next question is, where are these young and middle-aged women between the ages of 20 and 40 who are within 3 kilometers? In fact, it is quite obvious that they often go to beauty salons, hair salons, cosmetics shops / counters, fashion women's clothing stores and women's shoes stores. These stores, their customers are actually our customers.
2. Design a product that attracts target customers
At present, most yoga studios charge half-year cards, annual cards, or training courses for a certain course. And they all attract customers by handing out a large number of experience coupons. Everyone has done so, ordinary gifts and experience cards are not surprising, there is no attraction. We are going to create an exciting giveaway!
What if we use the original half-year card of several hundred yuan as a gift? You can come to experience and learn every day, and all kinds of junior classes can be learned for free. So is this gift attractive and valuable enough?
This is not enough, take a free shower every day, disinfect towels every day, and give a bottle of pure water after exercise. How about we make the free service better than the paid service in the past? In this way, we use higher-level services to reduce dimensionality. The price of this half-year card is 980 yuan, but we give it away free of charge.
3. Cooperate with the channel to expand customers.
As I just said, where is our client? Beauty salon, hair salon, cosmetics shop / counter, fashion women's clothing store, women's shoes store.
We take this half-year card of value service to cooperate with these bosses. Tell these bosses that if you sell a set of products for 1000 yuan, you will give a half-year card of 980 yuan to your customers, buy 1000 and get 1000 free, and help you do promotional gifts. I think 90% of the bosses will be willing to cooperate.
Yoga studio attracts customers; cooperation channels get free gifts and increase sales; for customers, there will be a large number of customer activation cards to experience the store. This is a win-win situation.
4. Create a profitable backend
Many people will say that charged items are given away for free, do you still want to open the store? How do you make money?
Our half-year card just now is only used to attract customers, let them experience it, and build a long-term trust relationship. Customers know you, trust you, rely on you, what business is not easy to do? What we need to do is to design profitable products at the back end.
Women who come to yoga exercise often have a strong purpose, some want to get in shape to lose weight, some want to recover after delivery, some want to keep fit, and some may have some neck and shoulder problems. We can upgrade the curriculum, in response to these real needs, designed into postpartum recovery classes, slimming classes, shoulder and neck chiropractic classes and other major categories, specializing in the specific needs of a certain group of people.
As long as you can really make customers trust you, rely on you, and form a community and circle, there are too many profitable projects in the later stage. Sell clothing, health food, tourism projects, etc., more diverse ways of playing.
If the above content is helpful to you, for more details, please follow my headline number, or privately trust me.
Tian Qingfeng, a ten-year senior marketing practitioner, has worked in accommodation Consulting, Zhongguancun Incubator, member of China Marketing Association and Sohu financial columnist. Currently engaged in marketing planning and operation, focus on analyzing and sharing the marketing methods and business models of physical business, remember to follow me, if you have any questions, you can send a private message. Welcome to express different views in the comments.
First of all, thank you for your invitation. With regard to yoga, even Indian Prime Minister Narendra Modi is advocating universal yoga.
First of all, your yoga studio is in Jimei District, Xiamen, near Metro Line 1. Xiamen is a national vice-provincial city, and its economic development is also good. There are also many tourist attractions:
Xiamen University is the first.
Xiamen University is also a famous university in China.
It seems that I have never been to Xiamen if I don't go to the hot spring once.
Tourists are full of people
underwater world
How to expand yoga, in fact, there are many domestic yoga enthusiasts, especially women, women love beauty, more love thin and beautiful figure.
How to expand customers, first of all:
1 to find a place with a large flow of people, get yourself a booth and find an advertising company in advance to make beautiful pictures. Advertising to everyone seems out of place, but it should also be aimed at your precise potential customers. Advertising pictures should be embedded in their own phone, address, Wechat, Weibo and so on.
Buy an advertising space near the exit or entrance of the subway station or near the direction sign and place your own advertisement.
3 you can create your own Wechat official account, write soft articles and embed beautiful pictures, and you can do the same on Weibo.
4 residential areas, residential buildings, schools, the more people, the more likely it is. You can also use self-media to spread yoga culture, show the beauty of yoga, and tell female friends that you can become more beautiful.